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E-shopper barometer 2023/2024

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Discover the widest survey about e-commerce in Europe, revealing the latest behaviors and expectations of +24,000 e-shoppers in 22 countries.
key takeaways
key takeaways
chica entrando en tienda pickup

How about e-commerce in Spain?

- Stable after the 2022 decrease.
- Regular e-shoppers are price sensitive.
- 7 out of 10 regular e-shoppers use C2C platforms. 
- Home delivery remains number one, but Out of Home solutions are on the rise.

 

Out of home solutions, keys to online shopping

With 44% choosing this option, e-shoppers increasingly favour out of home deliveries. Proximity and flexibility define OOH solutions, aligning with user preferences for convenience and savings. At SEUR we have reached 5,000 Pickup Points and Geopost achieved 100,000 Pickup Points in 2023.
Hombre dejando paquete en un locker

 
persona recogiendo paquete

Is frugality the new type?

More e-shoppers are opting for second-hand C2C platforms due to financial reasons. With 44% making monthly purchases, C2C commerce is growing, involving almost 3 in 4 European regular e-shoppers. Besides cost savings, this trend aligns with environmental awareness and helps sellers free up space while earning extra income. In 2023, 72% of regular e-shoppers became C2C users.

 

Discover the widest survey about e-commerce in Europe!

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